Soundbay Group – Modernising D2C with Shopify Plus, Pronto & Pocketknife

Soundbay Group - Modernising D2C with Shopify Plus, Pronto & Pocketknife

Soundbay modernised its D2C stack by replatforming from Commerce Vision to headless Shopify Plus, tightly integrated with Pronto via Pocketknife.

The shift retained core customer experiences—omnichannel gift cards and open-box products—while delivering bi-directional ERP sync for stock, pricing, customers and POS.

Brand-centric stores for Store DJ, Mannys and Derringers now launch faster, with maintainable 4GL programmes and a clean migration path that safeguards catalogue parity.

The result is an agile, connected and scalable foundation for omnichannel growth and future brand launches.

Download the case study to explore the rollout, decisions and lessons.

7234-En-Soundbay Group - Modernising D2C with Shopify Plus, Pronto & Pocketknife

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