Sustainability has shifted from a differentiator to an expectation in the cosmetics and personal care industry, with consumers demanding eco-friendly packaging and greater transparency. Nearly 90% of Gen Z shoppers are willing to pay more for sustainable products yet they require credible, verifiable claims. At the same time, evolving regulations such as Extended Producer Responsibility (EPR) add complexity, holding brands accountable for packaging’s end-of-life management across multiple jurisdictions.

This whitepaper examines how Centric PLM™ empowers beauty brands to meet these challenges. By centralizing product and packaging data, PLM improves supplier visibility, ensures accuracy in sustainability claims and streamlines collaboration across R&D, sourcing, regulatory and marketing teams. Download the eBook to learn how next-generation technology is the key to driving credible, scalable and profitable green beauty strategies, ensuring brands remain competitive in a rapidly shifting market.