Digital maturity directly impacts customer profitability and engagement, creating significant opportunities for financial institutions to strengthen their market position.

Visa Consulting & Analytics’ Nordic Digital Payment Study uncovers essential digital behaviour patterns across Denmark, Finland, Iceland, Norway, and Sweden.

The 2024 analysis reveals striking trends:

• According to EU statistics, other European markets are gaining ground – Netherlands now leads Europe at 83% basic digital skills, edging ahead of Finland at 82%
• On average, over one quarter of Nordic consumers remain in low-digital-activity or single-channel payment categories, representing untapped potential
• Digitally savvy customers generate spending volumes 2x to 11x higher than low-digital-activity users across Nordic countries
• Strong positive correlation exists between digital channel usage and payment volume across all Nordic countries

These insights reveal strategic opportunities: financial institutions can strategically guide customers toward higher digital maturity, implement data-driven engagement strategies, and capitalise on innovations like EMVCo’s Click to Pay solution.

For comprehensive analysis and strategic recommendations, complete the form to access the white paper.