Embedded finance has become an essential growth driver for UK SaaS platforms. Adyen’s latest report, created with BCG, reveals a market worth £150 billion, yet just under 20% is being tapped.

The report shows that platforms embedding financial services (from payments to accounts and capital) are seeing 3-4x revenue uplift, with some now earning over half their income from financial products.

With 50% of UK SMBs expressing an interest in using embedded finance, the opportunity is clear – and growing. Access the report for growth strategies and practical go to market advice.